Content writing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content writing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content writing & marketing has benefits in terms of retaining reader attention and improving brand loyalty (What better place than to expose this via your website on the Internet).
*Good Source: Wikipedia
I’m sure you’ve heard of Wikipedia, its a free encyclopaedia covering absolutely every topic ever discussed.
Content writing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
We Know Content Marketing
I like simplify where many want to complicate. We know what are to be the top attributes for content writing & marketing that will drive results.
If you have spent any time working in marketing then this should seem like common sense to you.
Bottom line you want to develop content that inspires and connects with your audience with a goal of bringing them closer to you and your brand. You want them to click, double click, share, and come back for more.
We at Lee Charles Group know most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of certain tools help your audience to stay on your site. You need to create article content that get the audience to come back time & time again, the more they return, the more opportunities you will have to sell your business or products.